\chapter{An ad is worth a thousand bombs... Advertising's crimes in modern warfare}
An ad is worth a thousand bombs... Advertising's crimes in modern warfare, Yves Frémion
\chapterauthor{Yves FRÉMION}
Some criminals act in a brutal way: they prefer the gun, the dagger, the bomb, the immediate violence, to end in the moment.
@ -17,7 +18,7 @@ It first invaded the countries that were little, but also, in the countries of t
Education, health, information, everything has been delivered to profitability, market share, commercial success, immediacy.
The armed arm of this colonial conquest is advertising, which prepares minds by its incessant bludgeoning and kills more massively than a bomb drop.
One of its main actors, Oliviero Toscani, whom his scandalous campaigns for Benetton made famous, lists himself in his book \emph{La pub est une charogne qui nous sourit}[Advertising is a carrion that smiles at us] (Hoëbeke ed., 1995), where he willingly spits into the soup that made his fortune:
One of its main actors, Oliviero Toscani, whom his scandalous campaigns for Benetton made famous, lists himself in his book \emph{La pub est une charogne qui nous sourit}[Advertising is a carrion smiling to us] (Hoëbeke ed., 1995), where he willingly bite the hand that made his fortune:
“Advertising now lines every street corner, every historic square, every square, bus stops, the metro, airports, train stations, newspapers, cafes, pharmacies, tobacconists, lighters, phone cards,
it cuts movies on TV, invades radios, magazines, beaches, sports, clothes, even the footprints of the soles of our shoes, our whole universe, the whole planet! (...)
It's Big Brother, always smiling! I find it frightening that all this huge space of expression, exhibition and display, the largest living museum of modern art, a hundred thousand times Beaubourg and the Museum of Contemporary Art in New York combined, these thousands of square kilometers of posters plastered all over the world, these giant panels, these painted slogans, these hundreds of thousands of pages of printed newspapers, these hundreds of hours of television, of radio messages, remain reserved for this imbecile, unreal and misleading paradisiacal imagery... ”.
@ -27,7 +28,6 @@ Under various names: sponsorship, corporate sponsorship (remember that sponsorsh
The following examples show the extent and coherence of this offensive.
\section{Education}
In the USA, the wiring of primary schools was not carried out by public authorities, but by private firms.
@ -35,7 +35,7 @@ They equipped the schools free of charge but, in exchange, the educational progr
"Channel One" thus broadcast includes, for 10 minutes of program, two minutes of advertising for these firms.
Throughout the year, students are intellectually harassed by the promotion of commercial products.
The France is in turn affected by this phenomenon and the pressure is strong for it to pass the walls of our schools.
France is in turn affected by this phenomenon and the pressure is strong for it to pass the walls of our schools.
For example, slipping into the vacuum of sex education, never really provided by teachers, the firm Tampax offers an “educational program” in colleges, for girls in 4th and 3rd grade.
60,000 adolescent girls already receive information on the body, health, hygiene... and of course on the products of the firm Tampax. These programs are taught over time and as part of biology courses, which teachers no longer provide.
These courses are subtly given by nurses, transformed into “salespeople”, who distribute samples at the end of the course.
@ -62,7 +62,6 @@ like that of the Heidelberg Appeal was fabricated by the pharmacy and asbestos l
Academics in need of funding have lent themselves in both cases, with great complacency, to these manipulations.
\section{Culture and media}
@ -192,7 +191,6 @@ The examples are legion and the simple list of political crimes committed on the
We better understand the usefulness of advertising hype to silence (by buying the media), correct the image and pretend to be harmless traders.
\section{Ideology}
@ -270,7 +268,7 @@ This generalized offensive of the commodity creates famines, ecological and heal
The offensive is carried out through the new provisions of the WTO, the European treaties (Maastricht, Amsterdam), the globalization agreements (A.M.M., N.T.M.), and thanks to its instruments (IMF, World Bank, central banks).
This first planetary war has now taken over from the two classic world wars: it has already caused more deaths...
Yves Frémion
\rauthor{Yves Frémion}
Yves Frémion is a writer and journalist, author of more than 80 titles in all fields. He leads the workshops of Tayrac, associative edition.
Vice-President of the Voltaire Network and of the Permanent Council of Writers. He directs the series “La Planète verte”[The Green Planet] at Hachette Jeunesse.
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